Insights

If you’re a business owner who hasn’t yet considered implementing social media as a major component of your company’s growth strategy, it’s time to join the masses.

The primary goal of a business owner or management team should be to plan and strategize ways to ensure your company's efficiency and expansion. Some examples of things to target for growth may include your customer base, transaction size and purchasing frequency. As technology continues to advance, so does the need and importance of social media in this facet of your business. Here are a few ways you can utilize social media as an accelerated growth tool for your company. 

Branding 

Brand identity is crucial for a business. One of the most important ways these days to establish your brand is to focus and build on its online recognition. Creating branded content helps connect your customers or future customers to your company’s message and the value of services or products offered.

PROMOTED

Some examples of general branding content most companies should already have include a company logo, slogan and mission statement. Social media profiles allow additional content that may not be listed or shown on the company’s website. Make sure to use your social media presence to provide a way for customers to engage with your company in real time and stay connected with regularly updated events and promotions. Overall, these regular posts and engagements can help increase your brand awareness for a product or service.

Reputation Management 

The creditability and reputation of a company are some of the main reasons why a customer will consider or remain loyal to using a company’s product or service. One of the most practical ways to show positive experiences as well as monitor online reviews, both good and bad, is through engagement directly to the consumer. Use positive testimonials on social media as a promotional tool to magnify the value your company holds on customer service and product standards.

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I recommend that a company maintains a high level of customer service by providing access to a team of representatives in a direct chat option, preventing any potential issues from escalating. Any negative comments on posts can be responded to and resolved in real-time as well. This in turn helps place the customer’s needs as a priority. Take advantage of the direct access to customers that social media gives your company and take control of how the customer experiences your brand as a way to maintain stability to your reputation.  

Maximize Audience Reach

Before social media, the traditional marketing and advertising options were limited to television commercials, magazines, catalogs, emails, newspapers, etc. While understandably, it’s impossible to reach everyone through any channel of marketing, social media has completely changed the narrative. It provides an opportunity to reach a unique audience that matches well with your service or product offered.

Written by: Tiffany Gaines, Former Forbes Councils Member